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Session Name Crossy Road: A Whale of a Time
Speaker(s) Matt Hall, Andy Sum
Company Name(s) Hipster Whale, Hipster Whale
Track / Format Free to Play Summit
Overview Andy Sum and Matt Hall will reveal all about their viral #1 hit Crossy Road. Developed in just 12 weeks as a free-to-play experiment, it exceeded their wildest expectations achieving 10 million downloads in the first month and breaking into the elusive top grossing charts. In the first half of the session Andy will cover the influences, workflow, game design, and reasoning behind key decisions that led to the creation of the final game. In the second half Matt will "open the books" on Crossy Road's financials proving that it can pay to do things differently in free-to-play.

GDC 2015

Matt Hall

Hipster Whale

Andy Sum

Hipster Whale

free content

Free to Play Summit

Social / Online Games


UBM Tech