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Session Name Beyond Ageism: Designing Meaningful Games for an Older Audience
Speaker(s) Bob De Schutter
Company Name(s) Miami University
Track / Format Design
Overview Are you interested in developing games for a huge upcoming audience of retirees? This session discusses the findings from a decade of academic research on the topic and has some surprising findings. Most importantly, it concludes that older gamers are much less interested in game design that is focused on brain training and physical exercise than popular media would have you believe. It introduces a series of design guidelines that are derived from many interviews, surveys, gameplay experiments and design workshops with older adults.

GDC 2016

Bob De Schutter

Miami University

free content

Design

Design

Advocacy

Advocacy


UBM Tech