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Session Name What Top Apps Do with IAP That the Rest Don't
Speaker(s) Mike Hines
Company Name(s) Amazon.com
Track / Format Design
Overview Amazon has collected data about how users engage with IAP in games and reviewed how the most profitable apps are using IAP to monetize successfully. As a result, they have found data on two levels: HOW the top 50 did differently (retention data, session length data, units sold and price data) and found WHAT they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't do. We'll share that actionable data with you in this session.

GDC Europe 2016

Mike Hines

Amazon.com

free content

Design

Design

Business, Marketing and Management

Business & Marketing


UBM Tech