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Overview:
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Influencers hold increasing weight in the formula for a game's visibility and long-term success. Titles are often able to stay in the 'cultural zeitgeist' for longer when they are able to capture an influencer's heart and community, and studios utilize multiple strategies to engage with creators on top of providing review keys: Cult of the Lamb utilized an effective Twitch extension, Tchia provided bespoke influencer kits, and Armored Core provided a themed in-person experience, to name a few. nnToo often, developers and publishers approach streamers with their games, not considering what they need or look for in turn other than an abstract idea of "you and your community may like it". In this talk, Jenny details what content creators look for when deciding what to play, and how teams can set themselves up for success in their game's influencer outreach and strategy.
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