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|Session Name:||Social Networks: The New Marketplace for Mobile Games?|
|Track / Format:||GDC Mobile/Handheld|
|Overview:||The web has historically been under-utilized as a mobile content discovery platform - aggregators have focused on print with short code delivery while the majority of carrier sites offer no more information than the device decks themselves. But with the growth of smartphone platforms in today's socially connected world, a web-based marketing strategy is becoming ever more important, and the key merchandisers mobile customers themselves.|