You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Get the Flash Player to view this session.

Session Name:

Monetizing Social Games: DeNA's Secrets for Success

Overview:

Successful games follow a pattern. It's not enough to have agile leaders who are aware of industry and user trends. Rather, developers must approach game creation from both a developer's and service provider's perspective. Each of DeNA's most popular social games on its Mobage platform generates monthly sales of over 130 million US dollars, and Mobage itself boasts an average revenue per user over ten times greater than that of Zynga's. In this session, we will provide you with a behind-the-scenes peek into the development and operation of our most profitable titles as well as insider tips on how you can make social games successful as "services".

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC China 2011
  • Kenji Kobayashi
  • DeNA Co., Ltd.
  • free content
  • Monetization
  • Monetization
members only icon