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Session Name: Project Managing a Social Game for the Western
Speaker(s): Xiaojuan He
Company Name(s): Ubisoft Chengdu
Track / Format: Business & Marketing
Overview: The lecture illustrates strong project management practices in developing social games for western countries based on the experience of developing two Facebook games: The SmurfsTM & Co and Castle & Co, currently ranked as number 1 and number 3 in Ubisoft developed Facebook games. In the presentation, the speaker will provide insight on how to successfully lead the team through different project phases as a project manager, share best practices and lessons learned from the development of the projects as well as insight on what it takes to successfully enter the Facebook market. Special attention will be given to key factors in the production phase of both projects, such as making a western social game with a Chinese production staff, problems encountered throughout development, handling team moral over a very short “crunch mode” development cycle, and post launch operations.

GDC China 2011

Xiaojuan He

Ubisoft Chengdu

free content

Business & Marketing

Business & Marketing


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