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|Session Name:||Win in the World's Top Two Mobile Gaming Markets: The U.S. & China|
|Track / Format:||Business & Marketing|
|Overview:||iOS and Android have changed the landscape of mobile gaming, opening up tremendous new revenue opportunities. China and the U.S. have emerged as the two most important markets. This session reveals what it takes to build hit games in both markets. Flurry analyzed its analytics data set of over 120 thousand applications, tracking over 20 billion user sessions per months to identify the key differences between these markets. This session sheds light on how to approach user behavior, game design and business models, with emphasis on freemium game design, the most dominant business model in gaming today.|