HTML5 games and engines are appearing on the horizon, but how far away are they from coming to the mainstream social gaming ecosystem? Is HTML5 just a fad? Is this the right time to focus research and development efforts on HTML5? Will a product development strategy without HTML5 allow your company to continue to thrive in the future? Answers to these questions and more will be fielded by experts versed in web, social, and mobile games from Kabam, RockYou, Pixelmatic, Spil Games, Kano Apps, and GameHouse.