Session Name: | Life is a Social Game: Lessons Learned Bringing The Sims to Facebook |
Speaker(s): | Ray Mazza |
Company Name(s): | Playfish of Electronic Arts |
Track / Format: | Game Design |
Overview: |
The Sims Series has sold over 150 million games in 10 years. But in just six months, 70 million players have already played The Sims Social. This transition from a AAA franchise into a successful free-to-play social game was a major design challenge. |