|Session Name||What Really Makes Social Games "Social"? Demystifying Social Mechanics in Online Multiplayer Games, from MMOs to Farming Sims|
|Track / Format||Game Design|
"Social games" is an often heard buzzword, originally used to refer to casual games on Facebook. But as gaming platforms become increasingly online and mobile, multiplayer social interactions become increasingly integral to engaging and monetarily successful experiences. Understanding social mechanics and how they affect business and user goals is critical for today's game designers, producers and PMs.