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The Number One Educational Resource for the Game Industry

Session Name: Winning Behavior-Change Game Design & Engagement
Speaker(s): Michael Kim, Nicole Lazzaro
Company Name(s): Kairos Labs, XEODesign
Track / Format: Games For Change

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This session, following last year's highly popular panel on the same topic, will provide updated case studies, research and practical design takeaways from compelling behavior-change games. This is a new gaming genre that integrates behavior-change psychology methods and techniques for the purposes of affecting sustainable personal development that endures beyond just episodic play.

- Mitigating chronic illnesses with NHL12, Final Fantasy, Suikoden, and Mass Effect
- Lit2Quit mobile game for smoking cessation
- Livn'it multiplayer mobile social game for mastering daily positive habits
- Entrepreneurship-training game (currently in development by XEO)

GDC 2012

Michael Kim

Kairos Labs

Nicole Lazzaro


free content

Games For Change