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Session Name: The Art of Negotiation
Speaker(s): Zack Karlsson
Company Name(s): Capcom USA
Track / Format: Advocacy

You've created a concept. You've done the pitch. You've gotten a handshake. Now comes the hard part... negotiating a deal that sets you up for success, incentivizes your partner to work for you and creates an atmosphere of trust. Come listen and participate in a discussion on specific ways to prepare for a negotiation, ways to graciously cede ground you weren't going to win anyway and leverage that to win on items that are crucial to your success. Learn specific techniques and ask hard questions of someone who has won some battles, lost more and learned a bit along the way.

GDC 2012

Zack Karlsson

Capcom USA

free content