Asia is a tantalizing, yet elusive market for western game companies to reach. We are titillated by tales of online mobile or social games making millions of dollars per month in China, Korea, or Japan, yet success stories of western companies entering Asia are rare. Attend this talk to survey the key Asian markets, review the mobile or social platforms that matter, learn how they differ from similar platforms in the west, and receive tips on how western game developers can tap into each.