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The Number One Educational Resource for the Game Industry

Session Name: Monetizing Social Games: DeNA's Secrets for Success
Speaker(s): Kenji Kobayashi
Company Name(s): DeNA Co., Ltd.
Track / Format: Monetization
Overview: Successful games follow a pattern. It's not enough to have agile leaders who are aware of industry and user trends. Rather, developers must approach game creation from both a developer's and service provider's perspective. Each of DeNA's most popular social games on its Mobage platform generates monthly sales of over 130 million US dollars, and Mobage itself boasts an average revenue per user over ten times greater than that of Zynga's. In this session, we will provide you with a behind-the-scenes peek into the development and operation of our most profitable titles as well as insider tips on how you can make social games successful as "services".

GDC China 2011

Kenji Kobayashi

DeNA Co., Ltd.

free content