|Session Name||Freedom to Play - Unlocking Unprecedented Creativity in F2P Games|
|Track / Format||Social and Online Games Summit|
There will always be a place for big-budget blockbusters - but innovation is happening elsewhere. Designers have never had more freedom than with F2P games on mobile and social platforms. It's the biggest opportunity to innovate for core gamers since the introduction of the console. Small, nimble teams can experiment, going directly to consumers without the fear of failure that accompanies a EUR50M budget. But how do you balance the tension between creativity and finances? What metrics should you pay attention to? Which should you ignore? How do you deepen engagement with players and keep them coming back?