Session Name: | How Draw Something Absorbed 50 Million New Users, in 50 Days, with Zero Downtime |
Speaker(s): | Chris Anderson |
Company Name(s): | Couchbase |
Track / Format: | Social and Online Games Summit |
Overview: |
With the acceleration of social media, games can grow from zero to millions of users overnight - the latest example being OMGPOP's Draw Something, a Pictionary-like game that broke all records when it went viral and skyrocketed to more than 50 million downloads and billions of drawings within a few weeks of launch. |