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|Session Name:||How Draw Something Absorbed 50 Million New Users, in 50 Days, with Zero Downtime|
|Track / Format:||Social and Online Games Summit|
With the acceleration of social media, games can grow from zero to millions of users overnight - the latest example being OMGPOP's Draw Something, a Pictionary-like game that broke all records when it went viral and skyrocketed to more than 50 million downloads and billions of drawings within a few weeks of launch.