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Session Name:

A Developer's Guide to Surviving the Zombie (Freemium) Apocalypse


In an engaging and lively presentation, Oscar Clarke, Papaya Mobile's social gaming evangelist, will offer a compelling argument for why mobile games that don't embrace the "freemium" business model are destined for obsolescence and ultimate failure.

Oscar will draw an off-the-wall comparison between developers who today put their faith in the "Premium" model for generating revenue from their games and the shuffling hoards of zombie undead. He will warn developers who continue to ignore the Freemium model that they risk becoming zombie developers - not quite dead, but not fully alive. At least in revenue terms!

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  • GDC Europe 2012
  • Oscar Clark
  • PapayaMobile
  • free content
  • Social and Online Games Summit
  • Other