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|Session Name:||Facebook Developer Day: Building Core and Mid-Core Games on Facebook Presented by Facebook)|
|Speaker(s):||Peter Chang, Colin Creitz, David Halgason, Andy Katzman, Greg Richardson|
|Company Name(s):||Facebook, Facebook, Unity Technologies, Facebook, Rumble Entertainment|
|Track / Format:||Design|
|Overview:||The Facebook global games ecosystem is growing across mobile and web. In this all-day event, the Facebook Games team will present ecosystem trends, discuss new products, and how game developers can be successful. Developers will learn how to grow their games on Facebook and across platforms, build core and mid-core games, optimize revenue, and hear from other developers who build with Facebook Platform. AGENDA: 10-10:15am Facebook Games Ecosystem Overview Sean Ryan, Facebook Sean will kick off the day with an overview of the games ecosystem on Facebook. Hear developer success stories and learn how game companies are growing using Facebook as a cross platform tool. Sean will review trends from 2012 and give his projections for growth in 2013. 10:15-10:45am Facebook Games Product Update George Lee, Facebook The Facebook games ecosystem is at an all-time high with more games and gamers than ever before. The Facebook games team will share new metrics, provide product updates, and explain how game developers can be part of the momentum on Facebook. 10:45am-12:15pm Growing Your Game with Facebook Gareth Morris, Facebook; Peter Chang, Facebook Millions of people are playing games on Facebook on desktop and mobile devices. Learn how to get your game discovered by the right audience and grow distribution with Facebook's social channels. Get insights on leveraging cross-platform distribution to accelerate your game's growth. 12:15-12:45pm Lunch 12:45-1:45pm Building Core and Mid-Core Games on Facebook Namita Gupta, Facebook; Colin Creitz, Facebook There are more gamers on Facebook than ever before who play a diverse set of games. Learn how Facebook is becoming a better platform for core games with Unity. The team will cover advanced features and social channels that are optimized for core games on Facebook. 1:45-2:45pm Mastering Facebook Channels on Mobile Amir Naor, Facebook Discovery is the biggest challenge mobile developers face today. Learn best practices on how to optimize your Facebook integration on mobile and how to amplify your reach with mobile app install ads. 2:45-3pm Break 3-4pm Monetizing Your Game on Facebook Daniel Schultz, Facebook; Sara Brooks, Facebook The team will provide the latest updates on Facebook Payments and cover ways to optimize your revenue on Facebook. 4-5pm Panel: Facebook Game Developers Moderator, Sean Ryan, Facebook Hear from game developers on how they use Facebook, the challenges they face in a growing and diverse games ecosystem, and what they think will be the next big thing for social games. 5-6pm Q&A with Facebook Games Team Facebook Games Team Socialize with the Facebook Games team in an interactive Q&A session.|