You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: The Western Games That Conquered China
Speaker(s): Henry Fong
Company Name(s): Yodo1
Track / Format: Localization Summit
Overview: This session will explain how to launch a Western mobile game in China on both iOS and Android, by using case studies of various Western hit games that have done well in China. Highlights will include how to localize your games with the tastes of Chinese gamers in mind, how to effectively promote and distribute your games in China's highly fragmented market, how to leverage China's local social media, and how to localize your monetization strategy.

GDC 2013

Henry Fong


free content

Localization Summit

Localization / QA