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|Session Name:||Postmortems: Game, Franchise & Company|
|Speaker(s):||Lee Crawford, Jim Greer, Heidi Perry|
|Company Name(s):||TwoFish, Kongregate, PlayFirst|
|Track / Format:||Game Design|
|Overview:||Heidi Perry talks about ways to leverage existing casual game intellectual property to turn a hit title into a hit franchise, as well as the overlooked importance of marketing for casual games. Lee Crawford speaks about raising venture money to start a casual game company in late 2006. Jim Greer speaks about a user-generated casual games site as well as fund raising.|