Session Name: | Postmortems: Game, Franchise & Company |
Speaker(s): | Lee Crawford, Jim Greer, Heidi Perry |
Company Name(s): | TwoFish, Kongregate, PlayFirst |
Track / Format: | Game Design |
Overview: | Heidi Perry talks about ways to leverage existing casual game intellectual property to turn a hit title into a hit franchise, as well as the overlooked importance of marketing for casual games. Lee Crawford speaks about raising venture money to start a casual game company in late 2006. Jim Greer speaks about a user-generated casual games site as well as fund raising. |