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|Session Name:||BADLAND Postmortem: How to Launch a Premium Priced Indie Game in the App Store|
|Track / Format:||Independent Games Summit|
|Overview:||BADLAND was developed by the new two-man indie studio Frogmind in one year of hard work. Frogmind stayed fully indie and did everything it possibly could in-house. Using only the team's own marketing efforts, the premium priced BADLAND sold over 100,000 copies in its first week on the iOS App Store. Johannes Vuorinen will go through the development of BADLAND, and describe what choices and efforts the team made to launch BADLAND successfully on the iOS App Store while staying small and fully indie.|