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|Session Name:||If You're Not Mobile-First, You're Last|
|Track / Format:||Enterprise Apps|
|Overview:||Since the rise of mobile, many companies today are built with the mindset of being mobile-first. Others such as Facebook and Netflix found out that they must adapt to the industry by adopting a mobile-first mindset. Making that shift isn't easy and will be the downfall of several organizations. While developing an app is an arduous process in itself on both the development and management sides, you'll then have to understand how to scale your mobile operations and learn how to optimize your app as business needs change. If you can effectively become mobile-first, you'll be in first.|