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Session Name The Four Mobile Traps: How To Avoid the Most Common Mistakes Plaguing Mobile Apps and Websites
Speaker(s) Michael Mace
Company Name(s) UserTesting.com
Track / Format Brand Marketing Apps
Overview Today, app developers, marketers, and designers have the daunting challenge of effectively reaching their audiences on all three screens: desktop, mobile, and tablet, but the transition to mobile is an even bigger challenge than most companies realize. It changes the rules of good development, makes users reconsider their default choices in apps and websites, and increases the importance of user engagement.nnAfter conducting thousands of mobile user tests, we have uncovered four common traps that companies fall victim to when transitioning their websites and apps to mobile. In this presentation, Mobile Strategist Michael Mace will reveal these traps as well as provide attendees with useful tips and case studies on how to avoid them.

ADC 2013

Michael Mace

UserTesting.com

free content

Brand Marketing Apps

Business & Marketing

Enterprise Apps

Business & Marketing


UBM Tech