You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

The Four Mobile Traps: How To Avoid the Most Common Mistakes Plaguing Mobile Apps and Websites

Overview:

Today, app developers, marketers, and designers have the daunting challenge of effectively reaching their audiences on all three screens: desktop, mobile, and tablet, but the transition to mobile is an even bigger challenge than most companies realize. It changes the rules of good development, makes users reconsider their default choices in apps and websites, and increases the importance of user engagement.nnAfter conducting thousands of mobile user tests, we have uncovered four common traps that companies fall victim to when transitioning their websites and apps to mobile. In this presentation, Mobile Strategist Michael Mace will reveal these traps as well as provide attendees with useful tips and case studies on how to avoid them.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • ADC 2013
  • Michael Mace
  • UserTesting.com
  • free content
  • Brand Marketing Apps
  • Business & Marketing
  • Enterprise Apps
  • Business & Marketing