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|Session Name:||Analogue Lessons for a Digital Age|
|Company Name(s):||EA Mythic|
|Track / Format:||Future of Gaming|
|Overview:||As Mobile and Freemium gaming opens up new frontiers of innovation for Video Games, lessons from main street retail become increasingly relevant to game designers, producers and product managers. Join Kate Flack as she shares toy industry insights that helped guide her through the creation and launch of "Ultima Forever" , EA Mythic's freemium mobile MMORPG. Discover the ethos that sells millions of plastic soldiers every year and find out what a jam sandwich can teach you about metrics.|