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|Session Name:||Lessons from Launching Plants vs. Zombies 2 in China|
|Speaker(s):||Kun (Leo) Liu|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||Plants vs. Zombies is a huge success worldwide. However, its Chinese version, Great Wall Edition, made only $50 on day one. But PopCap chose China as the grand launch territory for the legendary sequel, Plants vs. Zombies 2: It's About Time. Why? Leo will reveal the secrets behind scene.|