| Session Name: | World of Tanks: An Outsider's Analysis |
| Speaker(s): | Teut Weidemann |
| Company Name(s): | Ubisoft Blue Byte |
| Track / Format: | Free to Play Design & Business Summit |
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| Overview: | World of Tanks is one of the most successful online games right now. As a 3rd party, Teut Weidemann will use the game as a case study, dissecting World of Tanks' game systems and their monetization strategy to explain how their operator can claim a conversion rate exceeding 25%. He will analyze their progression system, the general setup and solution to the arena-based PvP game, their secondary monetization mechanics, and will explain what their premium account system does. He will touch upon the matchmaker and its importance to both the game and monetization, and its nuances which are important to their game setup. |
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