|The Publishing Superset: Current Options for Funding and Distributing Your Game
|Jason Della Rocca
|Track / Format:
|Business, Marketing & Management
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|As game developers, we have two imperatives: 1) make games and 2) get said games into players' hands. Most developers have a decent grasp of the first part, but the ever evolving nature of the business landscape makes it harder to master the publishing part of the equation. So much so, that the very definition of publishing is under debate. This lecture takes the view that publishing is the superset that encompasses all forms and methods of getting your game into player hands: from traditional development deals to crowdfunding, from self-publishing options to incubator assistance, from angel investors to marketing-only distribution deals, and on and on. The talk will map out this evolving matrix of options, and explore their pros and cons.