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|Session Name:||Games As A Service: How Free To Play Design Can Make Better Games (Presented by GamesAsAService.Net)|
|Track / Format:||Business, Marketing & Management|
The last few years have seen a rapid series of changes with the rise of Mobile, Social and Free-To-Play gaming. These have raised new questions about the nature of fun, the pace of play and mode of use of different devices as well as questions of fragmentation and the ethics of different business models.In 2014 we have an increasingly aware and savvy mass-market audience, vast competition and rising costs to aquire users. To survive we have to disrupt, delight and deliver ongoing value to our users by focusing on their Life-time Engagment. We need to build Games As A Service.In this session Oscar Clark will make a timely study of the dynamic and emerging area of Games As A Service and explain the fundamental changes we have to embrace to create magical and commercially successful gameplay.
This session has recently been expanded to include an introduction on the market trends by Peter Warman of Newzoo and a panel including
The schedule for this must attend session will be as follows:
12:30 Welcome: Oscar Clark
12:35 5 Key Market Trends: Peter Warman
12:45 Games As A Service: Oscar
13:15 Panel: Tadhg Kelly, Free-to-Play Advisor at Ouya; Imre Jele, Creative-At-Large at Bossa Studios; Griffen Parry, CEO at Gamesparks; Peter Warman, CEO NewZoo; Oscar Clark.