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|Session Name:||Mastering Your Funnel: How to Keep from Spilling Users|
|Company Name(s):||ROC Applications|
|Track / Format:||Design|
|Overview:||User acquisition is a top developer concern these days. As the cost of acquisition continues to surge, the ability to engage and retain the users you acquire is becoming a critical part of any good user acquisition strategy. During this session, Rob Carroll will go through details on how to build your funnel to maximize the user experience and set-up metrics to give hard data to your results. The session will include a detailed case study on the hit mobile title Dawn of the Dragons, tutorial improvements, and how those changes translated into increased user engagement.|