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|Session Name:||SteamWorld Dig Postmortem: How to Fail and Still Succeed at Launching an Indie Sensation|
|Company Name(s):||Image & Form|
|Track / Format:||Independent Games Summit|
|Overview:||Ten days before launching SteamWorld Dig in August 2013, Brjann Sigurgeirsson and his team at Image & Form thought they had a great game - but only vague ideas on how to market it. A year later it's clear that the release went very well. This session will discuss the PR tricks and release strategies Image & Form applied in order to make SteamWorld Dig a multi-platform success without any marketing money to speak of. Brjann will also mention what they could have done better, and also the difficult design decisions they had to make.|