You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Secret Sauce of the App Stores
Speaker(s): Japheth Dillman
Company Name(s): YetiZen
Track / Format: Discoverability

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: App stores are a mystery to many, and effective user acquisition strategies have become incredibly complex. How do developers manage successful campaigns of high impact which are extremely cost effective? Learn how to take advantage of the formulas and algorithms on the ranking system of the app stores (these formulas have NEVER been released to the public). Discover how you can manage distribution channels using powerful burst campaigns and effective sustained campaigns. Finally, learn the secrets of app store optimization. Compete smartly with well-funded big box publishers while spending fewer dollars but getting better results! Master the user acquisition domain!

GDC Next 2014

Japheth Dillman


free content