You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name:

How to Balance Brand Guidelines with Android Guidelines


As the Android ecosystem continues to grow, more and more companies are building apps designed specifically for Android users. Companies need to find a way to maintain their brand familiarity, while staying within Android guidelines. At Yahoo, for example, there is a broad portfolio of applications, which need to represent Yahoo's brand and aesthetic, while also adhering to Android best practices for user design. Yahoo senior principal engineer Jean-Baptiste Queru (JBQ) will share how to design a positive user experience for Android apps while maintaining brand resonance, along with examples and case studies from his work at Yahoo. As one of the earliest Android users, and the former lead for Android's Open Source Project at Google, JBQ currently touches 3-5 Android applications at Yahoo every day, and manages to strike the design balance across Yahoo's entire portfolio.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Next 2014
  • Jean Baptiste Queru
  • Yahoo
  • free content
  • ADC
  • Other