| Session Name: | 6 Years, 1 Game - THEY Must Like Us! Lessons from the Trenches |
| Speaker(s): | Greg Balajewicz |
| Company Name(s): | BDA Entertainment Inc |
| Track / Format: | Business, Marketing & Management |
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| Overview: | BDA Entertainment has one game: Realm of Empires. We launched it 6 years ago and it's been our only source of revenue to date. How? We keep our player community engaged and happy. We'd like to share our experiences of how our player communications changed over the years as our user base grew and matured. We've done a lot right, and we've made a lot of mistakes and Greg will tell you about both. From the founders talking to individual players as they were designing the game, through a dev blog and two versions of a player forum to a community management and support team, we've learned a lot and we hope that you'll walk away with ideas on how to better manage your players. |
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