This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Beyond Ageism: Designing Meaningful Games for an Older Audience|
|Speaker(s):||Bob De Schutter|
|Company Name(s):||Miami University|
|Track / Format:||Design|
|Overview:||Are you interested in developing games for a huge upcoming audience of retirees? This session discusses the findings from a decade of academic research on the topic and has some surprising findings. Most importantly, it concludes that older gamers are much less interested in game design that is focused on brain training and physical exercise than popular media would have you believe. It introduces a series of design guidelines that are derived from many interviews, surveys, gameplay experiments and design workshops with older adults.|