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|Session Name:||Grounded Mixed Reality: Avoiding the Sticker Effect|
|Company Name(s):||A Stranger Gravity|
|Track / Format:||Innovation|
|Overview:||AR is in limbo: fundamentally powerful, but always in the shadow of its older sibling VR. This talk discusses the creation of "grounded" mixed reality experiences: those that become a part of real world, and strive to bypass the "sticker effect" endemic to much of the current AR field. Head of Studio, John Austin, reflects and breaks down how A Stranger Gravity has approached designing grounded mixed reality, building spaces that are neither virtual or real, but somewhere in between.|