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|Session Name:||Understanding the Social Values of Your Players|
|Speaker(s):||Jeffrey Burrell, Tash Elliott|
|Company Name(s):||Riot Games, Riot Games|
|Track / Format:||Advocacy|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This session will discuss the extensive research Riot Games has done to understand the underlying social values their players have across the world, lessons learned learned, and how they applied that information to create meaningful social impact campaigns and long term value for players.|