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|Session Name:||Know Your Market: Making Indie Games That Sell|
|Company Name(s):||Infinite Monkeys Entertainment, Ltd.|
|Track / Format:||Independent Games Summit|
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|Overview:||Erik talks about market fit and how critical it is for the success of modern indie games. He analyzes trends in the Steam marketplace and explores how his game, 'Life Goes On', failed to match the market. He does a postmortem market analysis of his game and discusses how to evaluate a game's commercial potential. He also covers how to keep on top of market trends and what it means to know your target audience.|