Imagine an AR world on top of our current world where every time you raise your phone you see AR experiences all around you. Now, imagine the possibilities that come as a creator. Whether your goal is to build digital product demos or virtual pop-up shops, Facebook's AR toolset gives you everything you need to build the immersive experience of your dreams. The perception that creating AR experiences can be onerous is misleading. In reality, it has never been easier to get started.In this session, a Facebook representative will walk attendees through the skillset, challenges, and best practices involved in the creation of your first Spark AR effect. The session will cover technical details along with helpful tips while demonstrating the workflow of a Spark AR effect from beginning to end. Attendees will leave this workshop ready to hit the ground running - one-step closer to creating, publishing and distributing AR experiences to the Facebook, Instagram and Messenger platforms' 1.5 billion daily users.