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The Number One Educational Resource for the Game Industry

Session Name: The Art of Global Launching
Speaker(s): Matej Lancaric
Company Name(s): BoomBit
Track / Format: Business & Marketing

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Overview: Soft launch is a vital step towards global launch, allowing developers to fine tune their marketing and UA strategy before large amounts of spending. Using real case studies, this talk will show you how to fine tune your user acquisition strategies, lower CPI's through creative testing, app store optimization methods, and more. Learn how to make the most of your soft launch time and money!

GDC 2019

Matej Lancaric


free content

Business & Marketing

Business & Marketing

Production & Team Management