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|Session Name:||Not Always by the Book: Successful Against the Odds|
|Company Name(s):||Pixel Federation|
|Track / Format:||Mobile Summit|
|Overview:||Having day 1 retention under 20% means, by the book, that you should kill your game as soon as possible. Creating tons of new content as your main tool for progression and monetization is the most ineffective idea you can have and it can make your company deplete all its resources soon. Is it really so? This talk will show you that not all generally considered best practices are a must if you have the will to commit to your cause, understand what you're doing right and work step by step on improvements. In this session, Alex will take you through the timeline of 'TrainStation', a project which has been successful for over 8 years (and still counting) and give you an interesting insight into how it all went right, even when it should have gone wrong.|