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|Session Name:||The 'Flappy Bird' that Laid the Golden Egg: Success in Hyper-Casual|
|Company Name(s):||Double Coconut|
|Track / Format:||Mobile Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Hyper-casual games are one of the (few) viable success stories in mobile gaming this year. To an outsider, these titles may look like cloned, low-quality schlock. But, much like the pop music industry, success in hyper-casual involves an extremely polished nugget of gameplay wrapped in carefully calibrated image and shared with the world via a well-established but very-hard-to-enter distribution model. This session will pull back the curtain and look at how this all really works and where quality really matters.|