| Session Name: | The 'Flappy Bird' that Laid the Golden Egg: Success in Hyper-Casual |
| Speaker(s): | David Fox |
| Company Name(s): | Double Coconut |
| Track / Format: | Mobile Summit |
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| Overview: | Hyper-casual games are one of the (few) viable success stories in mobile gaming this year. To an outsider, these titles may look like cloned, low-quality schlock. But, much like the pop music industry, success in hyper-casual involves an extremely polished nugget of gameplay wrapped in carefully calibrated image and shared with the world via a well-established but very-hard-to-enter distribution model. This session will pull back the curtain and look at how this all really works and where quality really matters. |
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