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Session Name:

International Partnerships: Success in U.S & China Collaborations


Cross-cultural projects are increasingly becoming the norm due to the globalization of the games industry. With a distinct surge of game development projects between the West and China specifically, it's imperative for teams to recognize and reconcile different cultural prerogatives in order to create a cohesive and effective partnership. This talk is focused on how to achieve success in these projects through an understanding of the business, unique team structures and dynamics, cultural considerations, and communication styles between the two sides.

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  • Game Developers Conference 2021
  • Jill Conto
  • Warner Bros. Games
  • free content
  • Business & Marketing
  • Business & Marketing