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|Session Name:||Free-to-Play Summit: Capturing the Merge Games Market at Hyper Speed|
|Company Name(s):||Lion Studios|
|Track / Format:||Free-to-Play Summit|
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|Overview:||Competition in the hyper casual market is more fierce than ever, with leading publishers looking aggressively for new sustainable breakout genres. As one of the first and most active to embrace the new merge games category, Lion Studios has identified and acted quickly on a market gap in the casual segment to create a dominant position for itself within a matter of months.nnWith multiple products officially launched and in development, Lion Studios' Director of Product, Amy Choi, will walk attendees through the process of capturing this new category of the casual games segment from start to finish, including how the team identified a market gap within merge games, created a process for rapid prototyping and iteration, and hyper tested its merge games to be able to quickly bring new products to market.|