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|Session Name:||Community Management Summit: How Does Strangers Socializing Trends Move from Social Capital Displaying to Emotional Value Companizing|
|Company Name(s):||Netease Games|
|Track / Format:||Community Management Summit|
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|Overview:||The study examines the data trends of social APPs in recent years to explore the direction of emerging social APPs and the changing social needs of the Generation Z. The competition among social APPs have progressed from expanding in the growing markets to taking existing share from competitors in saturated markets. How to help the socially disadvantaged to reconstruct their social capital? And how to cater to the need of Generation Z that focus more on the companionship with emotional value in the social process? This has become something critical for the emerging social APPs.|