|Community Management Summit: How to Launch a Game With Influencers
|Track / Format:
|Community Management Summit
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|The basis of this talk will be centered around the process and outcome of running a successful influencer marketing campaign for a new game release. Here at Gamesight, we've run hundreds of successful influencer campaigns, accumulating both experience and data to back up the validity of our methods. Content creators are the lifeblood of both new game releases in 2021, heavily factoring into whether or not the game will have a successful launch and post-launch longevity. We take into account several factors when running campaigns including the cost of click/install conversions per influencer, the total number/average of those conversions, and viewership trends compared to similar games during their launches. During our presentation, we'll be using multiple examples from past campaigns we've run in order to emphasize critical points in our agenda.