|Community Management Summit: The Co-creation Loop - How to Motivate Communities for Enhanced Value
|Track / Format:
|Community Management Summit
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|In this talk, you will find insight on how to motivate your game communities for co-creation purposes, with a research focused perspective.nnDuring the pandemic, the value of online communities and the need for being part of one increased immensely. Gaining insight on who the audience is, and to create a value rich experience that continues beyond the game experience itself became a must in our industry. Eylul Ozekes believes that co-creation focus is a gateway to creating engaged communities, and she will explain how you can use theoretical frameworks to get a deeper understanding of what creates value for your audience - and what you can get in return.