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|Session Name:||A 'Chicory' Marketing and PR Postmortem|
|Track / Format:||Business & Marketing|
|Overview:||We talk a lot about the design of all of the pieces that go into making a video game a video game, but never talk about the design of how that video game was presented to the people who actually play it. This is a post mortem on the design of the PR and Marketing plan behind Chicory: A Colorful Tale.|