Session Name: | A 'Chicory' Marketing and PR Postmortem |
Speaker(s): | Rebekah Saltsman |
Company Name(s): | Finji |
Track / Format: | Business & Marketing |
Overview: | We talk a lot about the design of all of the pieces that go into making a video game a video game, but never talk about the design of how that video game was presented to the people who actually play it. This is a post mortem on the design of the PR and Marketing plan behind Chicory: A Colorful Tale. |