| Session Name: | Community Perspectives in Product: Truly Knowing Your Audience |
| Speaker(s): | Ian Tornay |
| Company Name(s): | Phoenix Labs |
| Track / Format: | Production & Team Management |
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| Overview: | Carrying the banner for a game's vision demands unrelenting focus, balancing the perspective and aspirations of teams with the shifting realities of the market. Developing an understanding of how your audience thinks and talks about your game is an invaluable, challenging necessity.nnThis talk distills the lessons of a veteran community manager and games marketer who has made the transition to product. Publishers looking to make their own transition, and developers looking for a fresh outlook will come away with a new perspective. |
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