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The Number One Educational Resource for the Game Industry

Session Name: Social Media Deep Dive: 'Among Us' TikTok Strategy
Speaker(s): Victoria Tran
Company Name(s): Innersloth
Track / Format: Business & Marketing

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Overview: ANOTHER social media platform to build a community with? Ugh. We've all been there - it's hard enough making a game, and building a community in a completely new place can seem like an intimidating process. When faced with a new community building network, how can we accurately determine what's worth the time investment? How do we know what content works? Plus, learning to be part of a new community and adjust to its tone are just as important as the content we create.nnJoin Victoria Tran, Community Director at Innersloth, as she explains all of that and more by breaking down Among Us' TikTok strategy. See the statistics, reasoning, and strategy behind making content for over 2 million followers, 15 million likes, and what worked (or didn't!)

Game Developers Conference 2022

Victoria Tran


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Business & Marketing

Business & Marketing